July 2026 Market Report

July 2026 Newsletter
Thurston Olsen Real Estate Group
Hey Friends!
What a month it’s been! From an unforgettable run by Team Canada to the incredible atmosphere across the city, Toronto truly embraced the World Cup. Whether you were watching from a packed patio, hosting friends for a match, or simply soaking up the energy around town, it was a reminder of just how special summer in Toronto can be.
As we hit full summer stride, the city has settled into one of our favourite times of year. The patios are still buzzing, cottage traffic is in full swing, festivals seem to pop up every weekend, and neighbourhood parks are packed with people making the most of the sunshine. It’s one of the many reasons we’re so grateful to call Toronto home.
The real estate market has found its own summer rhythm as well. While things are generally moving at a more measured pace than in previous years, we’re continuing to see well-prepared homes attract strong interest, while buyers are benefiting from more choice and greater negotiating power in many parts of the market. It’s a market that continues to reward good strategy over good luck.
Whether you’re thinking about making a move this year or simply staying informed, we’re here to help you make sense of what’s happening and what it means for you.
Here’s your July 2026 Market Update. Let’s dive in.
The Secret to a Successful Move? Starting Early
While summer often feels like a time to slow down, it’s actually one of the best times to start planning for a fall move.
One thing we’ve learned over the years is that the best real estate decisions rarely happen overnight. Most of the families we work with begin the conversation 60–90 days before they’re actually ready to buy or sell. That extra time allows us to create a game plan, recommend improvements that will have the biggest impact, connect you with trusted professionals, and make sure you’re ready to hit the market when the timing is right.
For buyers, it’s a chance to review financing, understand today’s market, and be ready to act when the right home comes along.
For sellers, summer also offers something you can’t recreate later in the year: professional exterior photography. Even if you’re planning to list this fall or winter, we can arrange to have your home professionally photographed while the gardens are in bloom, the trees are full, and your property looks its absolute best. It’s one of the many planning services we offer to help our clients put their best foot forward.
Thinking about a move later this year? Let’s grab a coffee (or cold beer) this summer and build a plan. Your future self will thank you.
July & August are the perfect time to:
- Get an updated home value
- Capture professional summer exterior photography
- Create a personalized selling timeline
- Review your buying strategy
- Connect with our trusted contractors, movers, and mortgage professionals
What We Are Seeing From the Field
The Toronto housing market continued to build momentum in June, with home sales increasing 5.3% year-over-year while new listings declined by 13.6%. As inventory continues to be absorbed, we’re seeing market conditions gradually tighten across many parts of the city. Buyers still have choice, but in the right neighbourhoods and for well-priced homes, competition is becoming more common.
One trend we’ve noticed firsthand is that the traditional spring market seems to be stretching further into the summer than usual. Rather than activity tapering off as families head to cottages and vacations, many buyers are still actively searching and writing offers. We suspect part of this is due to the slower start to the year, with buyers taking advantage of improved affordability and lower borrowing costs as confidence continues to build.
With that said, it’s important to remember that Toronto isn’t one market. Condos, freeholds, luxury homes, and different neighbourhoods are all behaving a little differently right now. While the condo market continues to offer buyers plenty of choice and negotiating power, well-presented freehold homes in desirable areas are attracting strong interest and selling with confidence.
Overall, the market feels healthier today than it did a few months ago. If this trend continues through the second half of the year, we could see prices stabilize and begin to trend upward as more buyers return to the market and competition increases.
Check out the June year-over-year stats below for more information on the current market.
If you would like statistics specific to your neighbourhood, an updated Comparative Market Analysis for your home, or help deciphering what the numbers could mean for you, please let us know and we would be happy to provide that for you.

Help Us, Help Others!
We’re incredibly thankful for the referrals you send our way. They make up a big part of our business. This year, on top of that usual support, we’re aiming to help 12 additional families with buying or selling in Toronto.
If anyone comes to mind who could use some guidance, we’d be honoured by an introduction. We promise to take great care of them (and make you look good ?).
Have a great month!
Chris and Ford













